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Driving Value from AI

5 Aug 2024 - 14 Oct 2024

£499 Enrol

Full course description

AI is changing the world and your business, are you ready to harness its power?

Our Driving Value from AI course pulls together thought leadership, experienced practitioners and engaging activities that you need to work responsibly and ethically with AI.

You will leave this course with the confidence and credibility to make a real impact with AI for your organisation, customers, employees and stakeholders.

Who is this course for?

This course is for you if you are ready to harness the power of AI in your organisation.

  • Leaders and team members who are accountable for driving AI within their organisation or who are ready to use AI to benefit their business
  • Business owners who need to understand the value of AI, and how to monetise it

The course is not industry-specific and applies to learners across all sectors from anywhere in the world. Our online courses are completely self-paced.

What will you learn?

You will finish the course knowing how to be credible when you talk about AI, and understand how to use it in practice.

  • Communicate confidently about different AI techniques, technology, and business opportunities
  • Understand how AI can drive value in your business
  • Create an AI vision that unites and inspires your team towards a common goal
  • Start your AI strategy journey and create an AI plan to achieve your goals, with the flexibility to adapt in an ever-changing world

Course structure

The Data Lab online courses are not technical and can be done at your own pace. They are guaranteed to have an impact on the way that your business uses AI. These courses have been created specifically for those working in businesses or organisations.

Start date

Enrolment for our summer cohort opens 8 July 2024. Join the waitlist now.



Completion requirements

Earn your badge by completing all modules and reflecting on the course workbook

Module 1: Introduction

  • An overview of AI
  • Understanding how AI actually works
  • AI terminology and definitions
  • Communicating about AI in simple terms

Module 2: Foundation

  • Business opportunities presented by AI
  • Value of AI and why you should invest in it
  • Impact of AI on roles
  • Practicalities of ethical AI
  • Understanding quantitative and qualitative data

Module 3: Leadership

  • Understanding what a successful AI leader looks like
  • Getting the right culture to embrace AI
  • Understanding the challenges of implementing AI, and how to overcome them
  • AI guiding principles

Module 4: Future

  • Leadership tips for success
  • Characteristics of a successful AI leader
  • What is the future of work in an AI-powered world
  • Attracting AI talent

Term enrolment dates 2024/2025

Summer 2024

Enrolment open 8th July – 12th August for summer cohort (5th August – 14th October)

Autumn 2024

Enrolment open 7th October – 11th November for autumn cohort (4th November 2024 – 27th January 2025)

Winter 2025

Enrolment open 8th December 2024 – 10th February 2025 for winter cohort (3rd February 2025 – 14th April 2025)

Why study with The Data Lab?

The Data Lab is hosted by the University of Edinburgh and funded through the Scottish Funding Council. We are a respected and trusted provider of professional development, business support and innovation within Scotland, the UK and beyond.

Our courses provide actionable material to make an immediate impact. You’ll get precise instructions, step-by-step guidance, relatable case studies, and valuable material for your work – all without the jargon. Plus, they’re entirely non-technical – meaning anyone can benefit, regardless of previous data knowledge.

All courses from The Data Lab benefit from a digital badge on completion that is compatible with LinkedIn and is an asset to your CV or portfolio. These official credits are emailed directly to you and are easy to integrate.

Beyond your learning, you’ll have access to The Data Lab Community – an online community of over 5000 data and AI professionals and business leaders worldwide. Discover more about our online courses

Please click here to access our privacy policy on how we use and store your data, and click here to access our terms of service for Canvas.