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Driving Value from Data

5 Aug 2024 - 30 Sep 2024

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Full course description

Grow your business, increase productivity, and drive value from data.

Driving Value from Data takes you through the growth opportunities presented by data. It will help you champion data as a business opportunity to realise your full potential. You’ll gain confidence to add value through use of data, and will be equipped with a complete data readiness assessment to integrate your learning.


Who is this course for?

This course is for you if you are involved in making your organisation more data savvy, regardless of your seniority. You may be setting up data capabilities for the first time or taking steps to the next level of data maturity.

  • Leaders and team members who are accountable for driving value within their organisation
  • Business owners who need to understand the value of data, and how to monetise it
  • The course is not industry-specific and applies to learners across all sectors from anywhere in the world. Courses are completey self-paced.

What will you learn?

  • Improved data literacy, and how to maximise the value of data in your organisation
  • An understanding of your organisation’s data readiness, and how to communicate this to stakeholders
  • Create a roadmap for your transformational data strategy, with actionable steps, tips and tricks from expert practitioners
  • Understand your organisation’s data readiness to understand data projects, and where investment is needed

Course structure

The Data Lab online courses are not technical and can be done at your own pace. They are guaranteed to have an impact on the way that your business uses data and AI. These courses have been created specifically for those working in businesses or organisations – which differ from the traditional personal upskilling journey of other courses in this realm.

Start date

Enrolment for our summer cohort opens 8 July 2024. Join the waitlist now.



Completion requirements

Earn your badge by completing all modules and reflecting on the course workbook

Module 1: Driving Value from Data

  • Explore industry trends and their relevance to data
  • Learn the value of personal data
  • Discover similar organisations that have driven value and competitive advantage through data
  • Identity where your organisation can maximise the value from data

Module 2: Case Studies and Data Analytics Maturity

  • Learn what resonates with various stakeholder groups, and how to communicate your value
  • Discover different data maturity models, and map this to your organisation
  • Brainstorm ideas for your next pilot, project, or experiment with a data focus
  • Understand the financial value of data, and how to communicate this

Module 3: Data Readiness Assessment

  • Bring your learnings together with meaningful and actionable steps
  • Learn tips and tricks from industry leaders on pitfalls to avoid and tips for success
  • Uncover the role of data science and machine learning in your strategy

Module 4: Successful Execution

  • Learn to communicate the monetary value of data
  • Understanding a traditional asset versus a data asset
  • Exploring data leadership, and why leadership is so important
  • Create a roadmap to setting up, reskilling or upskilling your data team

Term enrolment dates 2024/2025

Summer 2024

Enrolment open 8th July – 12th August for summer cohort (5th August – 30th September)

Autumn 2024

Enrolment open 7th October – 11th November for autumn cohort (4th November 2024 – 13th January 2025)

Winter 2025

Enrolment open 8th December 2024 – 10th February 2025 for winter cohort (3rd February 2025 – 31st March 2025)

Why study with The Data Lab?

The Data Lab is hosted by the University of Edinburgh and funded through the Scottish Funding Council. We are a respected and trusted provider of professional development, business support and innovation within Scotland, the UK and beyond.

Our courses provide actionable material to make an immediate impact. You’ll get precise instructions, step-by-step guidance, relatable case studies, and valuable material for your work – all without the jargon. Plus, they’re entirely non-technical – meaning anyone can benefit, regardless of previous data knowledge.

All courses from The Data Lab benefit from a digital badge on completion that is compatible with LinkedIn and is an asset to your CV or portfolio. These official credits are emailed directly to you and are easy to integrate.

Beyond your learning, you’ll have access to The Data Lab Community – an online community of over 5000 data and AI professionals and business leaders worldwide. Discover more about our online courses

Please click here to access our privacy policy on how we use and store your data, and click here to access our terms of service for Canvas.